Perfume creation: from conception to realization

This autumn, two new Provençal fragrances are added to the Authentiques collection: Verveine Citronnée and Tubéreuse Étoilée. These two new releases are an opportunity for Panier des Sens to open its doors and take you behind the scenes of perfume creation.

We take you to meet Camille, a perfume evaluator in Grasse, who sheds light on the process of creating a new scent.

WHAT IS AN APPRAISER'S JOB?

The evaluator will make the link between the creative perfumer and the brand: its needs, its market, the different applications (candles, Eau de Toilette, creams...). She knows the market, the trends, but also the customer's technical constraints, such as price, the cosmetic formulas in which the fragrance will be applied, etc. She guides the perfumer in his creative work and provides an outside view. In this way, she guides the perfumer in his creative work and provides an outside perspective.

HOW IS A PERFUME COMPOSED?

The structure of a fragrance is composed of 3 levels:

• The top notes are the fragrance's first impression. More fresh and sparkling, they diffuse over the first few minutes after application.
• The heart notes, also known as the body notes. They give the fragrance its character, and can be smelled for hours.
• Finally, the base notes reveal themselves at least 3 hours after spraying. They give depth and balance to the fragrance. They can linger for several days after the heart notes have disappeared.

WHAT INGREDIENTS DO YOU USE TO MAKE YOUR FRAGRANCES?

We have 1,500 raw materials at our disposal natural raw materials which include essential oils and absoluteas well as synthetic raw materials.

Visit the complexity of a fragrance lies in thebalance between each of these raw materials.

WHAT IS THE PROCESS USED TO OBTAIN THESE RAW MATERIALS?

Visit plant-based raw materials come from flowers, fruits, herbs, spices roots, wood and moss of various plant species. Visit essential oils are obtained by steam distillation (for lavender, for example), or by cold expression of zest for citrus fruits.

Absolutes are obtained by volatile solvent extraction (as with Orange Blossom Absolute).

IT'S DIFFICULT TO DESCRIBE HOW A FRAGRANCE FEELS, AND IT'S A VERY PERSONAL THING. HOW DO YOU MANAGE TO TAKE ON BOARD THE CUSTOMER'S REQUEST AND TRANSLATE IT INTO A FRAGRANCE?

It's all about teamwork! When a new brief is issued, the creative teams get together to discuss the project. Together, with our knowledge of the market and monitoring of trends, we define the areas of work according to the sensibilities of each perfumer.

We regularly feel the work of the perfumers to validate or redirect leads throughout the project. We evaluate fragrances in real-life conditions, so as to be as close as possible to the consumer's experience, and everyone must be convinced and seduced by the fragrance before it can be validated.

À Grasse, the world's perfume capitalmaster perfumers practice their art with respect for tradition. That's why we called on them to develop our Verveine Citronnée and Tubéreuse Étoilée fragrances. Sophie, Product Manager at Panier des Sens, tells us a little more about these new scents.

THE AUTHENTICS COLLECTION EXPANDS TO INCLUDE A NEW RANGE OF SKINCARE AND HOME FRAGRANCES, STARRY TUBEROSE AND LEMON VERBENA. WHAT INSPIRED YOU TO LAUNCH THESE TWO NEW FRAGRANCES?

These two fragrances naturally evoke Provence. What's more, these two fragrances revolve around a very different world, so there are two stories to tell. Lemon verbena brings to mind the freshness, energy, an invigorating scentwhile the Starry tuberose evokes more of a soft and floralrecalling the charm and sensuality.

WHAT IS SO SPECIAL ABOUT THESE VERY DIFFERENT FRAGRANCES? ARE THEY COMMON IN COSMETICS?

These are two fragrances rich in beautiful raw materialsthey immediately immerse us in a universe and an imaginary world. provençal. What's more, these fragrances are not widely available in France. cosmetics, allowing us once again to differentiate ourselves by proposing an alternative offer. We have chosen to offer these two fragrances as a diffuser, lip balm and extra-mild soap. to recreate a world of fragrance at home!

A hint about the next fragrance to be released by Panier des Sens ?

Gourmet and sunny, a veritable Madeleine de Proust that evokes childhood memories. See you in December to find out more! So, any thoughts on the next Panier des Sens fragrance?