Shopify Agency: Our Winning Choice

When a brand of fragrant natural cosmetics inspired by Provence decides to revolutionize its digital approach, every detail counts. At Panier des Sens, we made the bold choice to migrate from Prestashop to Shopify, accompanied by a team of experts who understood our ambitions. This strategic choice turned out to be much more than just a technical migration: it became the catalyst for exceptional growth and a rethought customer experience.

A successful strategic partnership

For over three years, Stellar Projects, our trusted Shopify agency, has accompanied us on all our digital adventures. This close collaboration has enabled us to build a robust, scalable e-commerce ecosystem capable of supporting our national and international ambitions.

"The choice of Shopify, with the support of Stellar Projects, was an obvious one. We were looking for a high-performance platform coupled with cutting-edge expertise capable of understanding our business challenges. Today, with +87% growth in sales and +142% increase in sessions, we can affirm that this strategic gamble has been largely successful." - N. Feretti, Digital Director

Shopify: More than a Platform, an Ecosystem

When we started thinking about choosing our new e-commerce solution, several criteria were non-negotiable. We needed a platform that would enable us to concentrate on our core business - creating exceptional products inspired by Provence - rather than getting lost in technical complications.

Ergonomics designed for e-tailers

The Shopify back office immediately stood out for its ease of use. Our teams were able to get to grips with the interface in just a few hours, whereas other solutions required weeks of training. This ease of administration now enables us to :

  • Update our product catalogs in real time, without technical intervention
  • Adjust our prices and promotions instantly according to seasons and events
  • Customize the look and feel of our store according to our marketing campaigns
  • Analyze our performance with intuitive dashboards

This operational autonomy represents a considerable time-saver for our teams, who can now devote themselves fully to the customer experience and the development of new collections.

Controlled costs, optimized ROI

One of the most attractive aspects of Shopify is its transparent and predictable pricing structure. Unlike custom solutions, which generate recurring and unpredictable maintenance costs, Shopify gives us total financial visibility. No nasty surprises, no hidden surcharges for updates or security.

This budgetary predictability enables us to invest calmly in other growth drivers: traffic acquisition, product development, international expansion. Every euro saved in technical infrastructure is reinvested in the growth of our brands.

A Limitless Ecosystem of Applications

The richness of the Shopify App Store was a decisive factor in our choice. With over 8,000 applications available, we were able to enrich our store with tailor-made functionalities:

  • Product customization tools for our gift sets
  • Customer loyalty solutions tailored to our premium customers
  • Sophisticated upsell and cross-sell mechanisms that naturally increase the average basket
  • Creation of bundles and product packs to promote our complementary ranges
  • Organization of exclusive private sales to reward our loyal customers
  • Integrations with our management systems for perfect synchronization
  • Marketing automation applications for our seasonal campaigns

This flexibility enables us to continually adapt our store to market trends and customer expectations, without the need for heavy technical development.

Technical Performance: The Basis of Our Success

In the world of e-commerce, technical performance is non-negotiable. A slow site means lost sales and a degraded customer experience. Shopify has enabled us to achieve exceptional performance standards, which are directly reflected in our sales results.

Optimal loading times

Thanks to Shopify's global infrastructure and the technical expertise of Stellar Projects, our site displays loading times of less than 2 seconds on all our pages. This display speed has a positive impact on :

  • Conversion rate: fewer cart abandonments
  • Natural referencing: Google favours fast sites
  • User experience: smooth, pleasant browsing

This technical performance is maintained even during our peak traffic periods, such as Black Friday or the launch of new collections.

Scalable, secure infrastructure

Shopify frees us from the technical constraints of hosting, security and updates. This peace of mind allows us to focus on our growth without worrying about the underlying technical aspects.

The platform automatically manages peak loads, ensures transaction security and keeps our store up to date with the latest features, all without service interruption.

Multi-project support with Stellar Projects

Our collaboration with Stellar Projects goes far beyond our main website. This specialized agency supports us throughout our digital ecosystem with a global and coherent approach.

Diversified Projects, Consistent Expertise

Over the years, Stellar Projects has demonstrated its ability to adapt by working with us on a variety of projects:

  • Launch of the La Crique brand: creation of a differentiating digital identity while maintaining synergies with our ecosystem
  • Migration of La Maison du Savon de Marseille: smooth transition to Shopify while preserving the heritage of this authentic brand
  • Implementation of Shopify POS in all our physical points of sale, creating true omnichannel synergy
  • The creation of a dedicated B2B site for our wholesale customers in the United States, optimizing our approach to the American professional market.
  • Internationalization of our brands, with localized sites in the United States, Canada and other strategic markets.

This diversity of projects testifies to Stellar Projects' versatility and deep understanding of contemporary e-commerce issues.

An integrated omnichannel vision

The integration of Shopify POS in our physical stores is a perfect illustration of our partner's holistic approach. Our customers now benefit from a seamless experience, whether they buy online or in-store:

  • Unified inventory across all sales channels
  • Consistent loyalty program across all points of contact
  • Centralized customer data for personalized service

Stellar Projects : Shopify expertise, French-style

Stellar Projects has established itself as a benchmark among French Shopify agencies. Founded by experts with a passion for e-commerce, the agency combines cutting-edge technical expertise with a keen understanding of business issues.

Their exclusive focus on Shopify enables them to master every aspect of the platform: from custom theme development to complex application integration, SEO optimization and performance enhancement.

In addition to technical support, Stellar Projects regularly assists us with CRO (Conversion Rate Optimization). Their behavioral analyses and A/B tests enable us to continually improve our conversion rate and our customers' user experience.

This expertise translates into personalized support that goes far beyond mere technical services. Stellar Projects becomes a true strategic partner, able to advise and anticipate the changes needed to maintain our competitive edge.

Results speak for themselves

After several years of use, the results of our choice of Shopify are indisputable. The figures testify to the wisdom of this strategic decision:

  • +87% increase in sales since migration
  • +142% growth in sessions on our site
  • Significant improvement in conversion rates thanks to UX optimization
  • Over 40% reduction in maintenance costs

This exceptional performance is due to a combination of factors: a high-performance platform, expert support and a coherent digital strategy.

Innovation for the Customer Experience

Shopify enables us to constantly innovate to offer an ever richer and more personalized customer experience. The platform's native functionalities, combined with third-party applications, give us access to cutting-edge tools:

Advanced Customization

Our customers can now intuitively personalize their orders, create tailor-made boxes and benefit from intelligent product recommendations based on their purchase history and preferences.

Integrated Artificial Intelligence

Shopify's AI tools help us optimize our operations: predictive inventory management, content personalization, marketing campaign optimization. This technology enables us to make informed decisions based on concrete data.

Klaviyo: A sales channel that's become essential

Klaviyo's native and virtuous integration with Shopify has proved to be a game-changer for our marketing strategy. Today, Klaviyo has become an essential sales channel for all the Group's brands, enabling us to :

  • Finely segment our customer base according to preferences and purchasing behavior
  • Automate personalized campaigns that generate exceptional ROI
  • Recover abandoned shopping carts with targeted, relevant messages
  • Develop customer loyalty with sophisticated email paths

This synergy between Shopify and Klaviyo turns every customer interaction into a sales opportunity, contributing significantly to our growth.

An Ecosystem in Constant Evolution

One of Shopify's greatest assets is its capacity for continuous innovation. Each update brings new features that we can immediately exploit to improve our service.

This ongoing evolution ensures that we always have access to the latest e-commerce technologies, without having to invest in costly developments or complex migrations.

A Winning Strategy for the Future

Our experience with Shopify and Stellar Projects demonstrates that it is possible to reconcile technical excellence, commercial performance and cost control. This winning combination positions us ideally to face the challenges of e-commerce in the future.

Whether expanding into new markets, launching new brands or integrating emerging technologies, our Shopify infrastructure gives us the flexibility to seize every opportunity.

Informed advice for your e-commerce projects

Our experience with Shopify perfectly illustrates the concrete benefits that a well-chosen and correctly implemented platform can bring. The choice of your e-commerce solution should not be taken lightly: it determines your ability to grow, innovate and satisfy your customers.

Shopify, supported by an expert agency like Stellar Projects, offers this rare combination: ease of use, technical performance, functional richness and scalability. This solution has enabled us to transform our digital ambitions into concrete, measurable successes.

For brands seeking to optimize their e-commerce presence, our track record shows that it is possible to reconcile operational excellence with sustainable growth. Investing in a high-performance solution quickly translates into tangible results: improved sales, optimized costs, enhanced customer satisfaction.

Our adventure with Shopify continues to grow richer every day, driven by the constant innovation of the platform and the expert support of Stellar Projects. This synergy allows us to look to the future with confidence and ambition, certain that we have the best tools at our disposal to conquer new territories and win over new customers.

Choosing Shopify means choosing performance, peace of mind and controlled growth. Our experience bears witness to this: when technical excellence meets business expertise, the results exceed all expectations.